Very heavy-handed on the sugary side of the ledger-- affording very little else to come through in the sip. The cookies & cream flavor is somewhat muted and drinks more like a 'candified' chocolate milk-- by that, I mean that it tastes more like chocolate candy than actual chocolate. Texture-wise, there are clumps of goo that float to the top and detract from a smooth drinking experience. I don't like it.