There's a John Wayne-esque quiet confidence that comes through in a chocolate milk that dares to be (traditionally) under-sweet and unapologetically creamy. I would describe the cocoa flavor as a subtle maltiness that plays more of a supporting role to its warm, buttery, 100% grass-fed creamy base. Real chocolate milk should need to be shaken up. Real chocolate milk should treat sweetness with a deft touch. This is the real deal.
